Engagement

Source Mix Attribution Study

Trace which channels actually feed offers — not just applications — so budget conversations rest on hire outcomes rather than click volume.

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Colleagues collaborating at a shared workspace

Focus of the study

We rebuild source labels from application through hire, clean duplicate channel names, and show conversion by source for the roles you nominate. The study ends with a briefing for talent and finance on where spend is earning offers.

Typical inputs

Job board tags, referral flags, agency codes, and career-site UTM remnants from the last two hiring seasons.

Next step

Ask for a source mix study with the channels you currently fund.